Visual Identity

National animation museum

The National Animation Museum is a California based non-profit developing a virtual and
physical museum. The museum will provide educational experiences celebrating the history and inspiring the future of animation. There will be immersive, interactive, and educational programmes developed by the museum sparking creativity and innovation in students, teaching professionals and families.

We designed a strong, distinct and timeless mark to represent and encapsulate National Animation Museum's mission. We diligently investigated the history of animation and its processes to create a logo mark that was both conceptually and visually well founded.

To accompany the logo, a comprehensive brand guideline for its usage was created. This features various graphic resources and assets to be utilised in digital and print applications, along with examples of usage.