LUSH

Studio MinaLima was commissioned by LUSH to create designs that champion their brand values. We developed several product and packaging elements between 2015 and 2018:

A knot-wrap inspired by the Japanese tradition of 'Furoshiki,' eco-conscious gift wrapping

using reusable cloth material. The design celebrates 22 locations from around the world,

each of them the source of ingredients used in LUSH products;

A limited edition reusable mail order boxes, with artwork celebrating the ethics and values of LUSH, with bespoke patterns repeated on the interior and exterior of the boxes;

And, a limited edition 'Happy Bathday' gifting tin containing six different LUSH bathtime goodies, including a bespoke rubber duck-shaped banner.